About us

The story behind Estella.

It started with a name.

Estella began with a simple idea: to create something personal that could be worn, gifted and kept.

The name Estella was inspired by my daughters - Emma and Stella — and that connection is at the heart of what I wanted the brand to feel like.

I wanted to create pieces that weren't simply another item of clothing. Something that could carry a name, a date, a little reminder, or a message that means something to you.

And so Estella was born..

More than just embroidery.

We believe the smallest details can hold the biggest meaning.

A name embroidered on a sweatshirt.
A date on a sleeve.
A word that only two people understand.
A gift made specifically for someone you love.

Our pieces are designed to make those everyday things feel a little more special.

Every Estella piece is embroidered to order in Latvia.

Hi, I'm Lina.

Estella is a small business, with a big dream behind it.

I wanted to create something of my own — something creative, personal and meaningful.

That's what I love about embroidery.

Thank you for being here and supporting Estella from the beginning.

Embroid. Your. Story.

— Lina